Our ethos

Rooted in Care, Raised in Wales.

The BYE Co. was founded in Wales with a simple philosophy: Clean. Conscious. Kind.

Clean

We believe in pure, purposeful formulas that support delicate eyes and sensitive skin. Every ingredient is carefully selected — no unnecessary fillers, harsh preservatives, or synthetic fragrance. Just what your skin and eyes need, and nothing they don’t.

Conscious

We’re mindful of the impact our products have on your body — and the planet. From preservative-free formulations to biodegradable materials, our decisions are rooted in responsibility. We strive for sustainability at every step, including recyclable packaging and refill options.

Kind

We’re cruelty-free, always. Every product is dermatologically and ophthalmologically considered, and never tested on animals. Our mission is rooted in care — for your comfort, your routine, and your well-being.

Born in Wales

Our brand is shaped by nature, science, and sincerity. From the quiet strength of our Welsh landscapes to the clinical precision of our founder, The BYE Co. reflects a heritage of resilience and gentleness — a balance we bring to every bottle and sachet.

As an optometrist-founded brand, The BYE Co. is built on clinical insight, lived experience, and the belief that you shouldn’t have to compromise between purity and performance.

Because gentle care for delicate eyes is more than a tagline — it’s our promise.

Have questions about our practices or ingredients? Get in touch: info@thebyeco.co.uk