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Sustainability

We believe that gentle care shouldn’t come at a cost to the planet. As an independent brand, we’re building sustainability into our decisions from the very beginning — starting with our flagship product, BYE STYE.


What We're Doing Now

  • Refillable packaging: BYE STYE is available in larger refill pouches to reduce plastic waste.
  • Minimal formulas: No fillers, no harsh preservatives — just what your skin and eyes need.
  • No outer cartons: We avoid unnecessary outer boxes to reduce material use.
  • UK suppliers where possible: To reduce transport emissions and support local production.

Our Packaging Principles

We prioritise packaging that is recyclable, refillable, and minimal. Our refill pouches are designed to extend the life of your mist bottle — so you can reuse instead of replace.

What We’re Working On

  • Sourcing bottles and pouches with even more eco-friendly materials
  • Exploring carbon-conscious delivery options
  • Improving traceability of packaging components

We’re not perfect — but we’re committed to doing better. We believe small changes lead to lasting impact, and we’re proud to be building a brand with sustainability in mind from the start.